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Volkswagen sticking with North American EV plans – executive

2024.02.08 12:48


© Reuters. FILE PHOTO: A Volkswagen brand is seen through the New York International Auto Show, in Manhattan, New York City, U.S., April 5, 2023. REUTERS/David ‘Dee’ Delgado/File Photo

By Joseph White

DETROIT (Reuters) – Volkswagen (ETR:) is sticking with plans to launch 25 electrical automobile fashions in North America throughout its group manufacturers by 2030, however is able to regulate because the market shifts, Pablo Di Si, head of Volkswagen’s North American enterprise, advised Reuters on Thursday.

“When I look at the data from January, the (EV) segment continues to grow,” Di Si mentioned in a video interview forward of a speech on the sidelines of the Chicago Auto Show. Electric automobiles accounted for 8.5% of North American automobile gross sales in January, up from just below 8% final yr, he mentioned.

However, Di Si mentioned, the tempo of progress is slowing. More funding in charging infrastructure and continued authorities assist shall be wanted to broaden EV gross sales in “middle America,” he mentioned.

General Motors (NYSE:) and Ford (NYSE:), amongst different automakers, have slowed investments in electrical automobiles in response to decelerating progress in demand.

Volkswagen plans so as to add extra EV fashions within the United States. The ID.Buzz electrical minibus and the ID.7 sedan are scheduled to launch within the U.S. market later this yr, however won’t ship excessive gross sales volumes, Di Si mentioned.

SUVs are the best quantity phase within the U.S. market, and Volkswagen is creating midsize and bigger electrical SUVs to push gross sales towards a aim of capturing 10% of the U.S. market throughout all of the group’s manufacturers by 2030.

“We have them approved,” Di Si mentioned.

The Volkswagen group’s North American EV lineup may even broaden in 2026 to incorporate U.S.-made SUVs bought below the revived Scout model.

The Volkswagen model’s North American EV technique received off to a gradual begin in 2022 because the automaker launched gross sales of the ID.4 compact electrical SUV. Sales of the ID.4 within the U.S. rose to 37,789 automobiles final yr – behind Tesla (NASDAQ:)’s Model Y and Model 3, GM’s Chevrolet Bolt and Ford’s Mustang Mach-E and simply forward of Hyundai (OTC:)’s Ioniq 5 EV.

This yr, Di Si mentioned the VW model will intention to make the most of revamped variations of the ID.4 that may come with longer driving vary, improved infotainment software program and eligibility for $7,500 in U.S. tax credit.

U.S.-built Tesla Model Y SUVs qualify for $7,500 tax credit. But competing fashions from Hyundai, Ford and GM don’t, in keeping with info on federal web sites.

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