By Diana Novak Jones
(Reuters) – The maker of the ultra-popular Stanley cups was sued on Thursday in California state courtroom by 4 ladies who say the corporate misled customers by failing to reveal that the product accommodates lead, a poisonous substance.
The lawsuit, which seeks class action standing, alleges that Stanley model proprietor Pacific Market International marketed the reusable cups as secure and sturdy whereas understanding that there was lead in the cups’ vacuum seals.
The ladies, who filed their case in Los Angeles, say they might not have bought the cups had they recognized that the cups contained lead, arguing that they might have been uncovered to the steel.
“PMI kept customers in the dark so as not to interfere with its bonanza of influencer-driven sales, especially sales to young women,” the lawsuit mentioned.
Representatives for Pacific Market International didn’t instantly reply to questions concerning the lawsuit’s allegations.
John Rushing, a lawyer representing the ladies, informed Reuters that Stanley “could have been honest with customers,” however “chose not to.”
The ladies search compensatory and punitive damages, in addition to a everlasting injunction requiring Stanley to reveal the presence of lead and another toxins in its merchandise in California.
The firm has acknowledged in a press release posted on its web site that there’s lead current in the seal for the cup’s vacuum insulation, but it surely mentioned “no lead is present on the surface of any Stanley product that comes into contact with the consumer nor the contents of the product.”
The Stanley cups, formally often known as the Stanley Quencher cups, retail for between $35 and $50. Recent gross sales of the cups, pushed largely by social media, propelled the 100-year-old, privately held Stanley model to a ten-fold enhance of $750 million in income final yr, in response to CNBC in December.
Posts about lead in the cups have exploded on social media in latest weeks, with some customers posting at-home lead assessments on their cups on TikTok.