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SBT selects Brightcove for new streaming app launch

2024.02.07 11:21


© Reuters.

BOSTON – Brightcove Inc. (NASDAQ: BCOV) has been chosen by Brazilian TV community Sistema Brasileiro de Televisão (SBT) to energy its upcoming ad-supported video on demand (AVOD) service, +SBT, set to launch in April.

SBT, a significant broadcaster in Latin America, will make the most of Brightcove’s know-how to ship content material from its intensive community of over 100 stations to audiences throughout Brazil.

The partnership goals to satisfy the rising shopper demand for high-quality streaming experiences. Marc DeBevoise, CEO of Brightcove, emphasised the significance of streaming for media organizations to attach with audiences, particularly as shoppers count on fast entry to content material. “By partnering with us, SBT will be able to provide a seamless in-app streaming experience to expand their reach with new audiences, deepen engagement, and further monetize their content,” he mentioned.

Roberto Grosman, Chief Transformation Officer at SBT, highlighted the necessity for a reliable platform to distribute a various vary of video content material to viewers, together with TV reveals, information, and particular occasions. Brightcove was chosen for its sturdy streaming options and the flexibility to supply safe, high-quality video streams. The partnership may even permit SBT to entry first-party information analytics to refine its content material and streaming methods.

SBT, established on August 19, 1981, is called the Brazilian household channel, reaching 200 million viewers in 69 million houses. With a robust presence in auditorium applications, kids’s content material, and digital platforms, SBT holds a big share of viewership within the Brazilian market.

The data on this article relies on a press launch.

This article was generated with the assist of AI and reviewed by an editor. For extra data see our T&C.

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